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Thursday, November 08, 2007
Ghana's Biggest Mobile Service Provider MTN Makes Dastardly Big Claims...
Check the two billboards out. Which is the biggest? South Africa-based MTN is certainly the biggest, exhorting one to "Go Make that Call".
The capital of Accra has been replete with an unprecedented psychedelic quality of yellow in the sense that there is a lot of yellow around--and it is certainly not the Ghanaian sun!
It's about MTN and its campaign of y'ello--ness, which is doing very little for its self-esteem off-late. This is because Ghana's regulator, the National Communications Authority, in an unprecedented move called on MTN and ONETOUCH, which has 70% stake owned by Ghana (which purchase is being bidded by Singapore Telecom) to shape up or be caused to audit their accounts, and face severe sanctions. You can read the story here: http://www.telegeography.com/cu/article.php?article_id=20073&email=html.
Whilst you are at it, you might want to check out MTN's yellow plane ensconced in the grassy knoll, of sorts, of Tetteh Quarshie interchange!
STOP PRESS: just heard that the regulator has apparently settled with both companies! It will be up to the media to inform us of the extent of these discussions!!
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